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And the winner is… #TheYouTubeAd of 2015
Tuesday, January 5, 2016
In partnership with The Webby Awards, we selected 25 of the most iconic ads on YouTube in 2015 based on this year’s YouTube Ads Leaderboard. And for the first week of December, we asked you to vote on your favorites across five fun categories -- and vote, you did! Nominees, marketers and fans alike came out in droves to vote (and tweet) to get your favorite videos to the top. We’re pleased to share the results of the first-ever #TheYouTubeAd of 2015 contest: Category: #TheYouTubeAd That Restores Your Faith in Humanity Compassion. Understanding. Imagination. Which spot reminded you that we're all in this together? Winner: Imagine The Possibilities | Barbie (BBDO, Starcom) Category: #TheYouTubeAd That Gets You Going It's the ad that made you want to live the dream, put yourself out there, live for today. You voted for the ad that inspired you most. Winner: Always #LikeAGirl - Unstoppable (Leo Burnett, Starcom MediaVest Group) Category: #TheYouTubeAd That Gives You Feels You're not emotional. It's just allergies. It's dust in your eye. You voted for the ad that created the biggest feels. Winner: Extra Gum: The Story of Sarah & Juan (Energy BBDO, Starcom Mediavest Group, Mediacom) Category: #TheYouTubeAd That’s Your Guilty Pleasure You know you want it even though you shouldn't. You voted for the ad you can't help but indulge in. Winner: Justin Bieber for Calvin Klein (Calvin Klein In-House) Category: #TheYouTubeAd You Wish You Were In It's time to live vicariously through someone else's imagination. You voted for the ad you most wish you could have been in. Winner: Omaze and After-School All-Stars: Arnold Pranks Fans as the Terminator...for Charity (Omaze In-House) Thank you for voting and congratulations to the winners! And if you just can’t get enough of the top ads of the year, dive into the 2015 Year-End YouTube Ads Leaderboard.
Celebrate and Vote for #TheYouTubeAd of 2015
Tuesday, January 5, 2016
From realizing pipe dreams, to imagining possibilities and removing labels, the best YouTube ads of 2015 were full of energy and feeling. Viewers have been moved, enticed, entertained and surprised by the ads that top creative agencies have delivered this year. We’ve partnered with The Webby Awards to select 25 nominees based on this year’s YouTube Ads Leaderboard for the most iconic ads of 2015 -- and now you get to cast your ballot for your favorites. We’ve selected a few fun categories to highlight how some of the best of ads of 2015 have made us all laugh, cry, think, and feel inspired. Starting today, you can vote for: #TheYouTubeAd You Wish You Were In #TheYouTubeAd That Gets You Going #TheYouTubeAd That’s Your Guilty Pleasure #TheYouTubeAd That Gives You Feels #TheYouTubeAd That Restores Your Faith in Humanity Voting runs through December 8th - and you can help your favorites reach the top by voting once for each category everyday.
Dynamic creative comes to Google Web Designer
Tuesday, January 5, 2016
As the holiday season gets underway, you're likely focused on reaching holiday shoppers as they browse for gifts for their family and friends. Dynamic creative strategies are key to getting the most relevant messages and products in front of these shoppers. But with consumers' increased usage of mobile devices, you need to build your dynamic creative in HTML5, and this confluence of technologies can lead to complexity. Streamlining production of dynamic creative in Google Web Designer To make it easier for you to build relevant and engaging cross-screen creative, we're excited to announce the launch of simplified workflows in Google Web Designer that make it even easier to build dynamic creative in HTML5. You can now easily choose which data signals/feed attributes to connect to each dynamic element, pulling directly from the dynamic profile you've set up in DoubleClick Studio. We've already seen some teams find success with the new dynamic workflow. Kaymu, one of the largest online retail marketplaces for emerging markets, used Google Web Designer to build an HTML5 dynamic remarketing campaign and show relevant products to shoppers. This strategy drove a 580% increase in CTR compared to their previous, non-HTML5, non-dynamic campaign, and the team's dynamic creative build time dropped from 3 days to 10 minutes. CyberAgent, a media agency based in Japan, also used Google Web Designer for a recent dynamic remarketing campaign. To provide the time needed to focus on the creative strategy, the team first automated the bidding and targeting for the campaign. They then could build and test several dynamic templates, using advanced animations and multiple dynamic elements. Ultimately, these advanced creatives led to a 40% higher CTR and a 28% lower CPC compared to the previous dynamic remarketing campaign that didn't use Google Web Designer. In addition to the new dynamic support in Google Web Designer, we're also excited to launch: Animation improvements, which help you build smooth animations Updates to our text authoring capabilities, which make editing and manipulating the text in your ad units much easier and more intuitive Two new components in our components gallery: a Spritesheet component, so you can more easily build out your spritesheets, and a Streetview component, so you can add location-based imagery to your ads. (We've kept this component separate from the Google Maps component to help you keep your file sizes smaller.) Upcoming Google Web Designer Hangout on Air Want to learn more about the new features? Sign up for one of our Hangouts on Air. Sean Kranzberg, Engineering Manager for Google Web Designer, will walk through the new features and take your questions. Wednesday, Dec. 9th @ 12pm ET / 9am PT. RSVP here Thursday, Dec. 10th @ 5pm PT / Friday, Dec. 11th @ 12pm Sydney time (APAC Friendly time) RSVP here Posted by Becky Chappell Product Marketing Manager, Google Web Designer
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